2018 AICPA (Association of International Certified Professional Accountants) CFO Conference
Topic: Elevate Your Brand
Brands have the power to influence people’s perception. By understanding and crafting your professional brand, you have the power to shape that perception and demonstrate your uniqueness and value.
In this keynote, through humorous stories, provoking messages, and engaging activates, Dima shares with her audience three elements of professional branding by looking:
• Inward: understanding the strengths that you have to offer
• Outward: projecting a positive external and online presence
• Onward: using your internal and external brand to reach your goals
These elements inspire the audience to become intentional in projecting a professional image and owning their unique brands, which will propel them forward towards their goals and empowers them to expand their potential.
Association of International Certified Professional Accountants
109 E 42nd Street
New York, NY 10017